10+ years of professional writing & editing experience, including 5 years overseeing the content operations of a B2B SaaS startup. In this role, I covered eCommerce marketing & retail industry trends.
Bulletins: A remote-friendly alternative to all hands
In the weeks since we’ve all gone fully remote, Pitch had to contend with a host of new challenges, many of them centered around how to communicate effectively. From holding meetings in Zoom or cutting through the chatter on Slack, everyone is learning to navigate our "new normal."
Designing in the open: How we make design accessible
Pitch's Head of Design shares how they build an open design culture that encourages collaboration across the company.
From Counter-Strike to keyboard shortcuts
Pitch engineer and Counter-Strike world champion Jeremy Vuillermet shares how gaming concepts influenced their product's quick menu.
A Practical Playbook for Customer Loyalty Programs
This top-of-funnel piece was created to help Yotpo penetrate the loyalty ecosystem with high-quality content that offers unique value compared to other loyalty playbooks (Shopify, Gartner, Forrester, etc.)
Direct-to-Consumer Marketing Course
A series of interviews with the industry's most progressive direct-to-consumer brands & experts, featuring Thinx, MVMT, ThirdLove, quip, Hawke Media, Buffer, Shopify Plus, and Klaviyo, among others.
The Risk Of Reviewing The Reviewer
Reviews impact everything: what brands we trust, what we purchase, what we eat, and even how we travel. This opinion piece talks about how services that allow reviewers to be reviewed themselves pose issues with transparency and trust.
10 Lessons From a Year of Blogging
Blog growth is frustratingly slow for many people. Here’s a look back one year after coming on to the blog at Yotpo, about what worked, what didn’t – and what we learned in the process.
8 Startups Behind a Trio of Online's Newest Fashion-Industry Trends
8 Startups Behind a Trio of Online's Newest Fashion...
5 Actions Often Overlooked by New Startup CFOs
Ghostwritten article (bylined by Yotpo's CFO) on how new CFOs can be most effective in their first few months on the job.
These 2 Young Entrepreneurs Seized the Time -- and Success
A feature article on MVMT Watches for Entrepreneur
Why No One is Buying Bras Online
A look at the specific challenges lingerie brands face when selling online.
The Army Of Ghostwriters Behind King Content
The Army Of Ghostwriters Behind King Content
Print Version: The Loyalty Blueprint
Print version of Yotpo's loyalty blueprint for distribution at Shoptalk
How To Ask Customers for Reviews: Data from 3.5M Emails
One of the most effective ways online businesses can collect customer reviews is by asking after a customer has made a purchase. But the exact science of how to ask customers for reviews correctly is a bit murky.